The team behind GMG Labs
GMG Labs is a premium tech agency based in Casablanca. We build digital products that make a difference for Moroccan businesses and beyond.
Our story
GMG Labs was born from a simple observation: Morocco is full of tech talent, but lacks agencies capable of delivering products at international standards. We decided to change that.
Our first major project, Ello, became the leading beauty booking platform in Morocco. This success convinced us that we could replicate this level of excellence for other businesses.
Today, we support startups and large companies in their digital transformation with four areas of expertise: Web, Mobile, Artificial Intelligence and IT Performance. gmg-labs.com.
The team
Three complementary profiles uniting strategy, technology and performance.
Kamil Alami
Co-founder – Product Builder
Product Builder profile with 5+ years of experience in digital product design. From product strategy to development, including UX design and go-to-market. Expertise in generative AI and agile methodologies.
ESCP Europe / NEOMA Business School
Product Strategy
UX/UI Design
Full-stack Dev
IA & RAG
Oualid Tebib
Co-founder – IT Performance & Digital Strategy
Digital strategy and IT consultant with 8 years of experience supporting major groups (BNP, ENGIE, Saint-Gobain) in their transformation projects. Expert in application performance and IT architecture.
Paris-Dauphine – Master MIAGE-IF
Neoload
Dynatrace / AppDynamics
Tests de charge
Architecture IT
Mehdi Essakalli
Co-founder – Data & Strategy
Strategy and data profile with experience in Big Data R&D (MFG Labs) and digital transformation consulting for the State and major CAC 40 companies. Expertise in blockchain, AI and automation.
Sciences-Po Paris x LSE – Finance & Strategy
Data & Big Data
Blockchain
UX/UI Design
IA & Automatisation
In numbers
Years of combined experience
Co-founders
Projects delivered
Areas of expertise
Our principles
Excellence
Every line of code is written with care. We only deliver products we are proud of.
Passion
We love what we do. This passion is reflected in the quality of every project.
Innovation
We stay at the cutting edge of technology to offer the best solutions to our clients.
Partnership
We are not a service provider, but a partner. Your success is our success.
Our journey
2025
Creation of GMG Labs
Founding of the agency in Casablanca with a clear vision: creating world-class digital products.
2025
Launch of Ello
Development and launch of our flagship product: Ello, the #1 beauty booking platform in Morocco.
2025
Messidor Patrimoine
Design of the financial dashboard for Messidor Patrimoine: UCITS tracking, OPCI and investment simulator.
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